Reemerging from Lights and Shadows
What 1,300 degrees carries is the warmth of this city and the epitome of past eras, and Richard Liao is prepared to set another high point for HWA HSIA GLASS GROUP’s years of foundation with his personal charm. To become an Instagram-worthy location is simply a transitional concept. “Make glass sexy again,” is perhaps his interpretation and what he lives by towards HWA HSIA GLASS GROUP and Aqua Soul—a translation of the genuine emotions.
Unsettling norms, Richard Liao turns HWA SIA into a kingdom of glass that will surprise the future market’s attitude towards aesthetics.
With a white circle in the shape of a G symbolizing glass, the enormous sign of HWA SIA GLASS GROUP is added with an extra layer of meaning, appearing more fashionable and unique through the camera lens.
A Fiery Tenderness
Slowly walk into the factory, what comes into sight is the heated glass. Even when you close your eyes, it is as if you can still hear the factory workers’ laughter, which feels like tapping into a long lost memory. The first time meeting Richard, the CEO of HWA SIA GLASS GROUP, one adjective comes to mind: youthful. Perhaps to him, making his company younger and establishing Instagram-worthy features are not vanity projects, but more of a personal achievement. Finding the ordinary is what draws people closer to one another. It is true that the general public knows relatively little about glass and glassmaking, which is why Richard’s mission at the moment is to turn the factories into an Instagram-worthy location, thereby building a Hsinchu Class Cultural and Creative Park. By establishing an immersive experience and allowing visitors to actually go behind the complexly beautiful work stations, a true understanding of warmth and feelings is given. A building that appears dull and plain at first, is now ignited with a new sense of tenderness and ingenuity. There is even an area in the factory that is painted with patches of macaroon colors, simply because Richard’s mother is a big fan of the French dessert. As we wander amidst the hallways and corridors, it is as if we are taken back to the alleys in Northern Europe, an atmosphere that is romantic and distinctive.
Recreate & Rebrand
Retrieve a piece of old memory to feel the humanistic ambience again. With a white circle in the shape of a G symbolizing glass, the enormous sign of HWA SIA GLASS GROUP is added with an extra layer of meaning, appearing more fashionable and unique through the camera lens. As our fingertips glide across the brick wall, we feel the peelings and cracks that embody the blend of history and modernity—perhaps this is the aspect of life that is the most important. Facing such a competitive world, Richard continues to update and renew his thinking and beliefs because learning is a journey that never ends. He had also begun to try to speak through social media to share with the world the spirit of his brand and the story of the glass brothers. Targeting the Chinese market, he also plans on establishing an in-person store for Aqua Soul in Shanghai. Though rooted in Taiwan, Richard aspires to expand his brand to all of Asia. Established in 2014, Aqua Soul focuses on being “all-natural” and “sophisticated,” and only makes glass that is 100% recyclable. With the designer’s innovative ideas and the glassmith’s years of experience, dainty utensils that are full of life are thus created. In the near future, he is planning on launching a new cup series so that no matter where you are—at home, the gym, nightclubs—you will be able to carry an Aqua Soul with you.
The exclusive Kinmen Kaoliang Liquor “In the Name of Love” bottle, manufactured by HWA SIA GLASS GROUP.
Painted with pastel macaron colors, the walls of the machine rooms are added with a touch of tenderness and innovation.